10Steps:

Step 1:  Write articles

Step 2:  Talks

Step 3:  Radio interviews

Step 4:  TV interviews

Step 5:  Print interviews

Step 6:  Volunteer

Step 7:  Radio show

Step 8:  TV news spot (weekly)

Step 9:  Newspaper/Magazine weekly column

Step 10:  Write a book

Download video

Types of Businesses (4/1)

1: Product/Service
2: Marketing
3: People
4: Customer Service

When it comes to writing a book, getting started is always one of the most difficult parts. Hopefully this article will help. Anyone who wants to write a non-fiction book must start with these two essential elements: Message and Market.

Your Message:

1. Everyone has a story. A recent survey found that 82% of Americans want to write a book. Even if you do not think you have a story, you do. There are people out there that will pay to know what you know. It may be a hardship you have overcome, or maybe an expertise you may have.

2. People want solutions. This is key in any type of marketing. When someone goes to google and enters a few words or a phrase in the search box, they are looking for an answer (or solution) to a particular problem.

This is the case the majority of the time. From gardening to changing brake pads, people want to know “how to” do something. Your book should be (or contain) the solution to your readers problem.

Your Market:

1. Your book should *Not* be for everyone. Some people think that they have a book “the world needs to read.” Even if you do, don’t write it to the world.

Let me explain. The more you know about your target reader, the easier it is to write your book. You need to find your niche market, think about your ideal reader, give that “reader” a name, and write to “that” specific person.

This does two things. It helps you as you write. And it is easier for the reader to read. You will end up with a book that reads like you are “talking” specifically to the reader. Your book becomes very personable. It is much easier to read and apply.

2. Study your market. Like we mentioned before, it is important to discover your niche market. This is a group of people that share a need related to a common interest. You need to learn where your market hangs out. For example, do they go to online forums? What blogs do they read? Do they subscribe to any newsletters or magazines?

This will benefit you in several ways. One, you will learn what your market really wants solutions for. And two, when your book is complete, you will know where to go to market your book.

Getting started writing your book is easier than you think. As a matter of fact, it is very possible to write and publish your book in as little as three weeks if you know the formula.

Remember these two keys as you start to write your book: what is your message and who is your market.

Grab the FREE report here. (super cool stuff)

Download video

This should be a *real* eye opener!  Imagine how well this could work in YOUR business and/or promoting your book.

If you really spent time targeting your market?!  This is an incredible opportunity.

…Especially if you made your ad offer something FREE like a “Shocking Report” or video series.

Enjoy!

Click below to play

Download interview here

Webster defines authority as: power to influence or command thought, opinion, or behavior. Why is this? Because most of us are taught from an early age to respect and obey authority.

So, if you can become the recognized authority in your field, you have more influence over your patients and prospects. For Example, if you are a Chiropractor, this would mean more people accepting care, more people sticking with their wellness plans, more referrals, increased Patient Visit Average, etc.

The question then is what are some ways you can become known as the authority?

Get Into The Spotlight

Become a local celebrity (without the red carpet and paparazzi). Let’s face it, people today get a little goofy around someone “famous,” even on the local level. If you can become recognizable in your community, that will build authority.

Quality Endorsements

If you are not a local celebrity, get endorsed by one. In other words, borrow their authority. When a prospective patient see’s you with or being personally recommended by someone they look up to and respect, that emotion transfers to you. This is seen in advertising often and can be very powerful.

Publicity: Radio, TV and Print

This is another powerful way to build authority. Television and radio producers are constantly looking for quality content for their listeners and viewers. If you can get on these programs with something to offer (quality content), you can gain huge amounts of credibility. This is also true with newspapers and magazines. Publicity can help you generate tons of quality new patients for your practice. With traditional advertising, people know that you paid for the marketing spot, but with publicity, you gain (or borrow) the authority of the medium in which you were interviewed. (i.e. newspaper, television and/or radio station, and magazine).

Write a Book

Have you ever noticed that the word “authority” begins with the word “author?” There is no doubt that becoming an author is one of the best ways to gain authority. If you truly want to set yourself up as the recognized expert in your local market, write a book. With technology today, becoming an author is easier than ever, and it’s incredibly affordable too (*if* you know what you are doing.)

If you write a book, all of the above become easier. It’s easy to get free publicity when you are an author… which helps put you in the spotlight. And you can get quality endorsements to write a blurb on the back of your book… which all builds your authority.

With the right tools and a little planning, positioning yourself as the authority in your market can be easy (and lead to many more new patients/clients!)

There are many options you have when it comes to self publishing. In this video we look at different options and weigh the pros and cons.

Download video

Please comment below with questions… are complements on my nice haircut

*Since you are already on the Instant Influencer Blog, you’ve already sign up for the list. *

Have you ever had a hard time getting into a book?  In this video, we look at a simple formula that will help you write a book that draws in the reader and motivates them to take action with your information.

Download video

Download video

In this video, we discuss the differences in Traditional publishing and Self publishing.  Which one is right for your goals?

This is the replay of a call I did recently for a group of mostly chiropractors, but the content is applicable to any industry or niche.  Make sure to download the worksheet and grab a pen.  You are definitely going to want to take notes.

Some of what you’ll learn:

1. Using your book to get more clients
2. Using your book to keep existing clients
3. Getting Free publicity
4. Getting Started writing your book
5. Developing your topic
6. and much more!

[display_podcast]

Mp3 Download

Getting Started Writing Your Book – Worksheet

Mobile post sent by wsticker using Utterli.  Replies.  mp3 ]]> http://chiropracticmarketinguniversity.com/podcasts/feed 0 http://chiropracticmarketinguniversity.com/podcasts http://chiropracticmarketinguniversity.com/podcasts#comments Sat, 24 Jan 2009 04:17:44 +0000 billy sticker http://chiropracticmarketinguniversity.com/uncategorized/cmu-4-does-your-mind-matter/ The short answer, absolutely!  In this episode of The Chiropractic Marketing University Podcast, we discuss the effect of your mindset and attitude on your practice. In my coaching/consulting practice, I sometimes run across doctors suffering from a severe case of the “negatives.”  It is one thing to be down mentally when obstacles appear, but the key is not staying down.

In his book, The 21 Irrefutable Laws of Leadership, John Maxwell states, “All things being equal, attitude makes the difference.” We can not always control what happens, but we can control what we do with what happens.

Grab a pen.  Take some notes.

CMU Survey Book Winner:

Dr. Josh Pulver on CMU

And Bonus Book Winner:

Dr. Jeremy Johnson on CMU

Please leave comments about any experiences you’ve had with attitudes (your’s or someone else’s).

“How to Write a Book in as Little as 3 Weeks, Virtually Eliminate the Competition, & Become THE Recognized Expert in Your Local Market!”

Dear Doctor,

Are you satisfied with your practice? Tired of the same marketing and advertising that gets below expected results?

Well this might be just what you have been praying for.

Below, you will find a pdf file to download & an audio file to listen to. You can either listen online or download the mp3 file to your computer.

You need to listen to the entire audio ASAP. It explains the program.

• There are currently only 15 spots available.
• The program is “Area Exclusive.” Only one DC per area.
• If you are interested, we need to know ASAP.

“The key is to position yourself in your market as the expert, the resource, the only person your prospect would ever even think about doing business with, or referring to others.”  Bob Burg

You need to download the CMU Handout below, then listen to the audio:

Click Here to download

Click Here For CMU Blueprint Handout.

Space is extremely limited.  Listen Now!

Drew graciously spends well over an hour sharing strategies to help you protect your assets from the two biggest threats: Taxes and Law Suits.

“But Billy, my practice is incorporated.  So I am protected from law suits.”  My answer…WRONG.  Drew shares in this interview why incorporating your practice is not giving you the protection you think.

“But Billy, my CPA/Accountant handles all of my taxes.  He is already getting me all of the deductions I qualify for.”  My answer…Really?  Are you sure?  After listening to this recording you will be convinced that you are probably paying thousands more in taxes than you need to be.

So, what do you do?

1.  Download the handout. (Click Here)

2.  Listen to the podcast.

3.  Take notes.

4.  Protect your assets my contacting Drew.

If you enjoy this, or any of the podcast, please comment here on the blog.  A review on iTunes will be appreciated also.

Show Note Links:

Drew Miles Interview Handout

Drew’s Contact info:
Kathy (Drew’s Assistant)

kathy@pfbs.com

Write a Review for iTunes

In this ever changing world we live in, the marketing efforts of yesterday will not always work tomorrow.  In this episode, we take a look at why you must create a strong Internet presence to compete in today’s marketplace.  Yellow Page advertising is not necessarily a thing of the past, but 10 billion  people a month are currently using search engines (Google, Yahoo, etc.) to find exactly what they are looking for.  Are they finding you?

Links for this episode:
Expert Law Article

Tubemogul

Squidoo

Scribd

Slideshare

Do you ever find yourself discouraged, frustrated, wondering when things are going to turn around? In this episode of the CMU podcast, We talk about the top 2 keys you need to set the stage for incredible growth in your practice. You need to start dreaming again. Why did you decide to become a DC in the first place? Those dreams can still become a reality! You Also MUST develop a Marketing Mindset.

Key 1: Back to Basics
Key 2: New Customers Solve Your Problems

Links from episode:  

Nightingale Conant
To Download MP3, Right Click, Save As