Archives for the ‘General Announcements’ Category

Why Chiropractor Newspaper Ads Can Still Bring in Quality New Patients

By billy sticker • Sep 4th, 2009 • Category: Direct Mail, General Announcements, New Patients, Patient Recall

Are we seeing the end of newspapers as we know it? Hasn’t the internet pushed the newspapers out of business? Should you even spend money putting ads in your local paper?

Since releasing my Ultimate Chiropractic Ads in January of this year, occasionally I get asked the above questions. So I thought it would be a good idea to discuss some of the answers on the blog.

First let’s address the question…”Are newspapers disappearing?”

Before I answer this question, let’s look at a couple of other industries



You, Julie and Julia

By billy sticker • Sep 3rd, 2009 • Category: General Announcements, New Patients, Patient Recall, Referrals, Screenings

Okay. Here’s the thing.  My wife, Rustee, and I love our date nights.  These normally include dinner, a movie, and the book store (not always in that order).  However, sometimes she and her friends will have their GNO (girls night out).
Recently on one of their crazy excursions, Rustee and another of the GNO-gang members [...]



Getting Started Writing Your Book

By billy sticker • Sep 1st, 2009 • Category: General Announcements, New Patients

When it comes to writing a book, getting started is always one of the most difficult parts. Hopefully this article will help. Anyone who wants to write a non-fiction book must start with these two essential elements: Message and Market.
Your Message:
1. Everyone has a story. A recent survey found that 82% of Americans want [...]



New CMU Video

By billy sticker • Mar 3rd, 2009 • Category: General Announcements, Lectures & Talks

Here is a 5 minute video I put together I thought you might enjoy.



7 Keys for a Successful Health Fair and/or Trade Show

By billy sticker • Jul 21st, 2008 • Category: General Announcements

One of the best ways to get new patients is to participate in local trade shows and/or health fairs.  Even if the event is not health related, being seen can get you positive exposure and new patients.
Many people suffer from back pain.  Sometimes just seeing a chiropractor set up at an event is enough to [...]



The “Cure-All” for ALL of Your Problems

By billy sticker • May 14th, 2008 • Category: General Announcements

Have you ever seen “When Harry Met Sally,” with Billy Crystal and Meg Ryan? There was a scene in that movie that changed my life. (No, it wasn’t in the diner!) Remember the interviews with the married couples in between scenes? One man mentioned that he and his wife had been married 50-60 yrs (…something [...]



Finally… It’s Here

By billy sticker • May 4th, 2008 • Category: General Announcements

Welcome to the new Chiropractic Marketing University site. 
To current members of CMU:
I know what some of you are thinking, “why did you create the CMU membership first?”  Well, that was so some of you guys could get busy sharing your marketing ideas and comments with each other as soon as possible.  Since it is a “members [...]