Ike was not as polite to us as Gustav.  Earlier today, we were told that electricity in our area may not be restored for another 4-5 weeks.  We are blessed to be staying at our timeshare, though the kids think this is a vacation.  We have a nice place to stay while many people are in hotels and shelters.  (We did lose electricity here for 26 hours up here, when Ike made his way through this part of Texas.)

We did have friends that were able to sneak back home today and sent us pictures of our house.  One tree fell on the garage, which is currently housing my truck.  Another knocked out a few windows.  As you can see in the pictures, I need a chain-saw!

Last spring, we spent a weekend in Galveston. I have included some pictures of the seawall and one picture of my kids sitting on a bench on The Stand.  If you followed the news before Ike hit, the news media was showing pictures of both.

I have very limited access to the internet since we are evacuated.  We are not sure when we are going to be able to return home.  Your thoughts and prayers are appreciated.

“How to Write a Book in as Little as 3 Weeks, Virtually Eliminate the Competition, & Become THE Recognized Expert in Your Local Market!”

Dear Doctor,

Are you satisfied with your practice? Tired of the same marketing and advertising that gets below expected results?

Well this might be just what you have been praying for.

Below, you will find a pdf file to download & an audio file to listen to. You can either listen online or download the mp3 file to your computer.

You need to listen to the entire audio ASAP. It explains the program.

• There are currently only 15 spots available.
• The program is “Area Exclusive.” Only one DC per area.
• If you are interested, we need to know ASAP.

“The key is to position yourself in your market as the expert, the resource, the only person your prospect would ever even think about doing business with, or referring to others.”  Bob Burg

You need to download the CMU Handout below, then listen to the audio:

Click Here to download

Click Here For CMU Blueprint Handout.

Space is extremely limited.  Listen Now!

1. If you choose to participate, it will be a life/career altering event.  I do not say that lightly.  Twenty years from now, you will look back on this “happening” as a key event in your life, not just your career.
2. It will be area exclusive.  Your participation will exclude any of your competition from participating.  Along those same lines, if you choose not to participate, another chiropractor in your area might.
3. For now, we will only be allowing 15 chiropractors to participate.  This will allow full attention be given to these select few.  If you miss out, we may add additional spots in the coming months (but we can not promise).
4. Here is another hint: I recorder the audio for the “Big Announcement” yesterday.  The title of it was “How to Write a Book in as Little as 3 Weeks, Virtually Eliminate the Competition, and Become THE Recognized Expert in Your Local Market!”

I believe too much as been said already…  Stay tuned.

NOTE: An email will be sent out to everyone on the list.  They will have first chance to participate.  So if you want the first opportunity, you need to sign up for email updates ASAP!

Let’s Recap:

• There is already a Buzz in the community.  (Curious?)
• It will be Area Exclusive.  (You will want to secure your spot before the DC down the street does.)
• Only 15 spots are available.  (They will go quick.)
• CMU email subscribers will be notified first.  (Make sure you sign up NOW.)
• It will be announced within the next 48 hours. (It might be later today!?)

Updated 9/10/08:
Here is a link to “The Big Announcement.”

In September 2005, we evacuated for what we thought would be a couple of days. Hurricane Rita hit on the 24th. We returned home two weeks later. This is our story.

Have you ever asked that question?  Have you ever answered that question?  Ever thought, “Who cares?”

Well many people do.  Introducing…Twitter.  It is a social networking site that allows you to follow others and others to follow  you.  Consider it a micro-blog, only 140 characters per post.  It’s a little difficult to explain, so I found a video that helps.

As of July 2008, over 2,200,000 accounts were registered.

You can follow me on twitter here: Billy on Twitter

Drew graciously spends well over an hour sharing strategies to help you protect your assets from the two biggest threats: Taxes and Law Suits.

“But Billy, my practice is incorporated.  So I am protected from law suits.”  My answer…WRONG.  Drew shares in this interview why incorporating your practice is not giving you the protection you think.

“But Billy, my CPA/Accountant handles all of my taxes.  He is already getting me all of the deductions I qualify for.”  My answer…Really?  Are you sure?  After listening to this recording you will be convinced that you are probably paying thousands more in taxes than you need to be.

So, what do you do?

1.  Download the handout. (Click Here)

2.  Listen to the podcast.

3.  Take notes.

4.  Protect your assets my contacting Drew.

If you enjoy this, or any of the podcast, please comment here on the blog.  A review on iTunes will be appreciated also.

Show Note Links:

Drew Miles Interview Handout

Drew’s Contact info:
Kathy (Drew’s Assistant)

kathy@pfbs.com

Write a Review for iTunes

Many people suffer from back pain.  Sometimes just seeing a chiropractor set up at an event is enough to get someone’s attention.

Below is a list I have compiled to help you make the most of a community event.

1. Smile
Have you ever heard of the Halo Effect?  It simply states that people are attracted to, and more likely to follow, someone who smiles and is well dressed, than someone that is not.

2. Don’t Sit
People do not want to “bother” someone who is sitting.  Standing and smiling makes you more approachable.

3.  Confident & Concerned
You have to sound confident it what you say and how you present yourself.  This goes for staff also.  They should be confident also.  If they do not know an answer, they can simply say, “That’s a great question.  I think Dr. ________ can answer that better than I could.”  Concerned is another attribute that you should have.  When someone stops at your booth, they are probably having some symptoms of sorts.  Show concern when dealing with the person.

4.  3rd Party Stories (Testimonials)
When they tell you their issue(s), don’t just say you may be able to help.  Use a story of another patient that was suffering from the same thing and they responded well to treatment. (etc)  That builds credibility and uses a law of persuasion called Social Acceptance. If others are doing it, it must be okay…or they feel like they are missing out on something.

5.  Screening or Not?
Sometime screening is not necessary.  If someone is hurting, and after speaking with you they feel you may be able to help them… schedule them for an appointment.  Don’t over sell them.

6. Create Urgency
You have to give them a reason to act now.  Obviously the have not got off of their tail and called to schedule an appointment on their own.  Why should they schedule one now?  I recommend  using a discounted exam.  However, you must know how to present it.  You should say, “Normally for (get detailed) the consultation, exam, any x-rays needed, the initial visit is $180.00 (or whatever).  However, anyone who schedules an appointment from today’s event, we are doing the exam for only $20.00.” Always give the higher price first.  That create a watermark.  Now that they are thinking about the $200 price level, $20 is really cheap.  That creates urgency.

7.  Ask for the Appointment
Ancient text says, “You have not, because you ask not.”  The number one reason for not scheduling more patients at health fairs and trade shows is not asking the potential patient to schedule an appointment!  After you explain the discount exam, I suggest using the assumption close. Simply say that it is a great opportunity for them to come in and at least get checked out.  Then grab a pen and calendar.  With your head down and pen in hand, simply ask if Monday or Tuesday would work better for them.

Knowledge is knowing.  Wisdom is applying the knowledge.  Now go use wisdom and apply the above techniques to grow your practice and heal more people!

• To increase your patient count by 200% during my first term
• To increase your income by 200%
• Pass legislation designating Chiropractic the Official Health Care of America
• Reduce our dependency on pharmaceuticals (because Chiropractic would be the official health care!)

In this ever changing world we live in, the marketing efforts of yesterday will not always work tomorrow.  In this episode, we take a look at why you must create a strong Internet presence to compete in today’s marketplace.  Yellow Page advertising is not necessarily a thing of the past, but 10 billion  people a month are currently using search engines (Google, Yahoo, etc.) to find exactly what they are looking for.  Are they finding you?

Links for this episode:
Expert Law Article

Tubemogul

Squidoo

Scribd

Slideshare