Author Archive

The Economy’s Effect on Chiropractic Industry

By billy sticker • May 18th, 2010 • Category: General Announcements, Industry News, Lead Story, New Patients

Many Chiropractors are struggling.  Some are behind on their financial obligations.  Many are even leaving the
profession all together.
Unemployment is at the highest rate since The Great Depression.
Consumer debt is sky high. (Don’t get be started on the US National Debt)
Gold is at a new all time high, which is good if you [...]



One of My Mentors Shares All…

By billy sticker • Sep 30th, 2009 • Category: Direct Mail, Dr Matthew Loop, Internet Marketing, Lead Story, Marketing Leaders

Right now, you’re going to get a VERY BIG hook-up and early access to something so awesome, I know it will simply change your life like it has my own…
Over the years, I’ve had many doctors ask me how I’ve been able to establish multiple recurring PASSIVE streams of income via the internet. And, [...]



Why Chiropractor Newspaper Ads Can Still Bring in Quality New Patients

By billy sticker • Sep 4th, 2009 • Category: Direct Mail, General Announcements, New Patients, Patient Recall

Are we seeing the end of newspapers as we know it? Hasn’t the internet pushed the newspapers out of business? Should you even spend money putting ads in your local paper?

Since releasing my Ultimate Chiropractic Ads in January of this year, occasionally I get asked the above questions. So I thought it would be a good idea to discuss some of the answers on the blog.

First let’s address the question…”Are newspapers disappearing?”

Before I answer this question, let’s look at a couple of other industries



You, Julie and Julia

By billy sticker • Sep 3rd, 2009 • Category: General Announcements, New Patients, Patient Recall, Referrals, Screenings

Okay. Here’s the thing.  My wife, Rustee, and I love our date nights.  These normally include dinner, a movie, and the book store (not always in that order).  However, sometimes she and her friends will have their GNO (girls night out).
Recently on one of their crazy excursions, Rustee and another of the GNO-gang members [...]



Getting Started Writing Your Book

By billy sticker • Sep 1st, 2009 • Category: General Announcements, New Patients

When it comes to writing a book, getting started is always one of the most difficult parts. Hopefully this article will help. Anyone who wants to write a non-fiction book must start with these two essential elements: Message and Market.
Your Message:
1. Everyone has a story. A recent survey found that 82% of Americans want [...]



CMU 4b | Important Announcement on March 31!

By billy sticker • Mar 27th, 2009 • Category: Podcasts

I will be announcing something important on Tuesday, March 31, 2009. Many of you have been asking… bugging… me to do this for some time now.
But to find out the details, you *must* be on my email list. I repeat… It will only be announced to subscribers to my email list.
So… go to [...]



New CMU Video

By billy sticker • Mar 3rd, 2009 • Category: General Announcements, Lectures & Talks

Here is a 5 minute video I put together I thought you might enjoy.



CMU 4 | Does Your Mind Matter?

By billy sticker • Jan 23rd, 2009 • Category: Podcasts

The short answer, absolutely!  In this episode of The Chiropractic Marketing University Podcast, we discuss the effect of your mindset and attitude on your practice. In my coaching/consulting practice, I sometimes run across doctors suffering from a severe case of the “negatives.”  It is one thing to be down mentally when obstacles appear, but [...]



CMU Marketing Survey. Tell us what you need… and win a FREE Book!

By billy sticker • Dec 22nd, 2008 • Category: Lead Story

Chiropractic Marketing University’s goal is to develop marketing materials and support that you need to get your practice to the next level.  We’re continually working on new products and services to help you grow a chiropractic practice that will:

Bring you more freedom and fulfillment in life
Make you the recognized expert (or even [...]



Billy in Chiropractic Economics

By billy sticker • Dec 12th, 2008 • Category: Features

Want more patients?  Want more pateints to accept care?  Want something that totally sets you apart from the other DCs in your town.  Check my latest article in the Dec issue of Chiropractic Economics.